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Demand Generation Marketing Manager

Batch recrute !

Ă€ propos

Batch est la Customer Engagement Platform de nouvelle génération qui aide les marques et les médias à développer des relations fortes avec leurs clients via Email, SMS, Push & Messages In-App.

Batch équipe les Directions CRM modernes qui veulent des outils temps-réel et connectés :

  • Luxe : Louis Vuitton, Sephora, Printemps, Lacoste.

  • Retail & marketplaces : Leboncoin, FNAC-Darty, La Redoute, Decathlon.

  • Grande distribution : E.Leclerc, IntermarchĂ©, LIDL, Système U, Monoprix.

  • Banques & assurances : SociĂ©tĂ© GĂ©nĂ©rale, BNP, AXA.

  • MĂ©dias : Le Monde, Les Echos, Le Parisien, Eurosport, M6.

  • MobilitĂ© : SNCF Connect, RATP.

En chiffres c'est :

  • 95 collaborateurs,

  • 3 pays (FR, UK, DACH),

  • 15M€ d'ARR,

  • 350 clients,

  • 800 milliards de messages envoyĂ©s / an,

La confiance est au coeur de la culture chez Batch. Elle s'incarne par la transparence stratégique et financière, et dans le soin particulier donné à l'accompagnement des individus : formations, coaching, évaluation continue de la performance, feedbacks 360°, parcours de carrière ambitieux en management comme en contribution individuelle.

Descriptif du poste

👉 Overview

Batch is looking for a passionate and results-oriented Demand Generation Marketing Manager to join the marketing team. He/She will design and execute multi-channel strategies to attract, engage, and nurture prospects across the customer lifecycle, with a strong focus on outbound, webinars, and nurturing programs.

👉 Responsabilities

  • Outbound strategy: Build, test, and optimize outbound campaigns (email & social) to generate qualified pipeline. Work closely with Sales and Ops to compile hitlists and align messaging.
  • Lifecycle marketing & nurturing: Design lead nurturing flows and customer lifecycle programs to drive qualified pipeline.
  • Webinar roadmap: work on our webinar strategy — editorial calendar based on the content roadmap, promotion, execution, follow-up and measurement.
  • Events & other team projects: Participate actively in the marketing team key projects, such as bi-annual Batch Keynotes and other industry events.
  • Performance measurement: Track, analyze, and report on campaign performance (our marketing funnel metrics include: awareness, engagement, qualified pipelien) with a focus on continuous optimization.
  • Collaboration: Partner with Sales, Customer Success to ensure demand-gen activities are aligned with company priorities.

👉 Desired Profile

  • Bachelor’s or Master’s degree in Marketing, Business, or a related field (or equivalent experience).
  • 4+ years’ experience in demand generation or growth marketing, ideally in B2B SaaS/Martech.
  • Solid track record in outbound campaign execution and lead nurturing automation (Hubspot, Apollo) ; strong knowledge of webinar platforms and best practices for high-engagement online events.
  • Excellent communication skills (written and verbal) in both English and French
  • Analytical mindset: ability to read data, extract insights, and translate them into actions.
  • Team player, curious, and proactive in contributing to collective projects.
  • Knowledge of the Customer Engagement / Marketing Automation space a plus

👉 Recruitment Process

Batch applies a clear and structured recruitment process consisting of the following steps:

  1. Introductory call with HR (30 min)
  2. Interview with Clotilde the manager of the Marketing Team (45 min)
  3. Case study with discussion (45 min)
  4. Meeting with one of Batch’s co-founders (30 min)
  5. HR debrief and formal offer

More information about Batch and employee benefits is available here.

Informations complémentaires

  • Type de contrat : CDI
  • Lieu : Paris
  • TĂ©lĂ©travail ponctuel autorisĂ©
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